P2F Ventures Limited is a consultancy business supporting functional food & nutraceutical companies that are seeking to develop their food based products or functional food ingredients towards an approved health claim (EC Regulation No 1924/2006 in Europe).
Since the introduction of the health claims regulation in Europe, nearly a decade ago, success has been very limited with the scientists at the European Food Safety Authority (EFSA), endorsing relatively few new health claim applications.
Having been successful at achieving health claims we understand exactly what is required and what factors will determine success or failure. We can evaluate your project and support your team through the necessary development work to achieve success.
Looking at an existing data package to help identify specific challenges that your company may face in a particular health claims area and with specific claim wording.
Successful applications are usually collated over a number of months. Allocation of often limited internal resources means good project planning is essential.
Guidance to compile all the necessary data at the right level. Hands on support to draft that information into a quality submission using past successful applications as a reference.
What our clients say
Ole Peter Nordby
Chief Executive Officer (IDIA AS, Norway)
Steve gave us massive support at the time we performed the initial clinical study with our kiwifruit extract and also took part in our presentations of the significant result. He guided us through to a clinical development plan that complies with the regulatory requirements at EFSA. As a critical part of the team at Idia, and an experienced advisor, he made it possible for us to convert Idia from being a early stage start-up company to a player in the international nutraceutical industry.
MD – Chief Operating Officer (Newtricious R&D BV, Netherlands)
Shortly after Pharma2Food Ventures was established we started to use the services of Steve Morrison and since then have continuously received his very valuable input in the development programs of our functional food products.
His expert insights on both strategic planning, clinical development, the regulatory framework (EFSA) and on manufacturing programs based on his extensive experience in both the pharma- and food industry have been very useful to our company and we will continue to secure his support for ongoing and new R&D programs.
Steve has turned out to be not only very knowledgeable, but also very pleasant to work with and became a real member of our R&D-team. Furthermore, on the one hand he is able to focus on the big picture and on the other hand he has great attention for detail.